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IMC, The Next Generation: Five Steps for Delivering Value and Measuring Returns Using Marketing Communication (MARKETING/SALES/ADV & PROMO) IMC, The Next Generation: Five Steps for Delivering Value and Measuring Returns Using Marketing Communication (MARKETING/SALES/ADV & PROMO) by Don E. Schultz,Heidi Schultz

IMC, The Next Generation: Five Steps for Delivering Value and Measuring Returns Using Marketing Communication (MARKETING/SALES/ADV & PROMO)

by Don E. Schultz,Heidi Schultz


ISBN 13: 9780071416627

Format: Illustrated (320 pages)
Publisher: McGraw Hill
Published: 01 Nov 2003

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Communicating Globally: An Integrated Marketing Approach Communicating Globally: An Integrated Marketing Approach by Don E. Schultz,Philip J. Kitchen

Communicating Globally: An Integrated Marketing Approach

by Don E. Schultz,Philip J. Kitchen


ISBN 13: 9780333921371

Format: Hardcover (280 pages)
Publisher: Red Globe Press
Published: 06 Jun 2000

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Raising the Corporate Umbrella: Corporate Communications in the Twenty-First Century Raising the Corporate Umbrella: Corporate Communications in the Twenty-First Century by Philip J. Kitchen,Don E. Schultz

Raising the Corporate Umbrella: Corporate Communications in the Twenty-First Century

by Philip J. Kitchen,Don E. Schultz


ISBN 13: 9781349425327

Format: Paperback (432 pages)
Publisher: Palgrave Macmillan
Published: 01 Jan 2001

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